Our research found that images of people 'getting on with it' and working on climate solutions are more effective than images of people admiring new technologies from afar.

Shrinking the Footprint, the church goes green - solar panels going onto St Georges Church in July as part of the Brighton Energy Co-Op.

969 Solar Roof Climate Impacts Climate Visuals Principles: 1. Show real people not staged photo-ops Shrinking the Footprint, the church goes green - solar panels going onto St Georges Church in July as part of the Brighton Energy Co-Op. Our research found that images of people 'getting on with it' and working on climate solutions are more effective than images of people admiring new technologies from afar. Region: Brighton Country: United Kingdom Rights Managed Mandatory Credit: Ruth Knight / Photographer name: Ruth Knight

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Climate Outreach