Our research found that showing 'local' impacts can be powerful, so long as they are not trivial. In our survey, 'local' flood images (i.e. when they depicted the country where participants were from) tended to be powerful, and engaging across the political spectrum.

Crane Moor Road Flood. Torrential rainfall in South Yorkshire on the 25th June 2007 led to the beck flooding in the afternoon.

862 Floods in South Yorkshire Climate Impacts Climate Visuals Principles: 6. Show local (but serious) climate impacts Crane Moor Road Flood. Torrential rainfall in South Yorkshire on the 25th June 2007 led to the beck flooding in the afternoon. Our research found that showing 'local' impacts can be powerful, so long as they are not trivial. In our survey, 'local' flood images (i.e. when they depicted the country where participants were from) tended to be powerful, and engaging across the political spectrum. Region: South Yorkshire Country: United Kingdom 25/06/2007 Creative Commons Mandatory Credit: Wendy North / Photographer name: Wendy North

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