Our research found that telling a human story is crucial. The two men actively re-building the embankment draw the viewer's attention, adding an individual perspective to an issue (building flood defences higher) that is often considered a technical challenge.

Two men repair and refill breached sections of embankments in Sri Lanka.

838 Flood protection Sri Lanka Climate Solutions Climate Visuals Principles: 1. Show real people not staged photo-ops Two men repair and refill breached sections of embankments in Sri Lanka. Our research found that telling a human story is crucial. The two men actively re-building the embankment draw the viewer's attention, adding an individual perspective to an issue (building flood defences higher) that is often considered a technical challenge. Country: Sri Lanka 11/10/2007 Creative Commons Mandatory Credit: The World Bank / Photographer name: The World Bank

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