Showing climate causes at scale, in this case industrial meat production, can help avoid the defensive reaction (seen in our research) when an individual behaviour (e.g. meat-eating) is highlighted.

A worker moves a rack of pig carcasses at a meat wholesale and distribution centre.

758 Pork Production Climate Causes Climate Visuals Principles: 3. Show climate causes at scale A worker moves a rack of pig carcasses at a meat wholesale and distribution centre. Showing climate causes at scale, in this case industrial meat production, can help avoid the defensive reaction (seen in our research) when an individual behaviour (e.g. meat-eating) is highlighted. Region: Shanghai Country: China Photographer: Qilai Shen Agency: Panos Pictures Rights Managed Mandatory Credit: Qilai Shen / Panos Pictures Photographer name: Qilai Shen

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