Climate Outreach | Our research found that people often had difficulty linking individual behaviours to climate change - so showing personal behaviours 'at scale' is more effective. However, it is the contrast in this image that our research shows will also appeal to viewers.

477 Algae bloom on Lake Erie Climate Impacts Boat going through an algae bloom on Lake Erie near Toledo, Ohio Our research found that people often had difficulty linking individual behaviours to climate change - so showing personal behaviours 'at scale' is more effective. However, it is the contrast in this image that our research shows will also appeal to viewers. Region: Ohio Country: USA 10/09/2011 Photographer: Cavan / Alamy Stock Photo Agency: Alamy Rights Managed Mandatory Credit: Peter Essick / Alamy Photographer name: Peter Essick

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