Our research found that showing the 'local' impacts of climate change (in this case, local to the US) is a powerful way of connecting with viewers who have a connection to that place, so long as the impacts shown are serious and not trivial.

As a result of flooding in 2013, Colorado state lost approximately 500 miles of roadway and more than 30 bridges. Here, U.S. 34 in Greeley is breached by the South Platte River in flood stage.

1031 Flooded U.S. Highway Climate Impacts Climate Visuals Principles: 6. Show local (but serious) climate impacts As a result of flooding in 2013, Colorado state lost approximately 500 miles of roadway and more than 30 bridges. Here, U.S. 34 in Greeley is breached by the South Platte River in flood stage. Our research found that showing the 'local' impacts of climate change (in this case, local to the US) is a powerful way of connecting with viewers who have a connection to that place, so long as the impacts shown are serious and not trivial. Region: Colarado Country: USA 16/09/2013 Photographer: Tim Rasmussen Agency: DP Creative Commons Mandatory Credit: USEPA Environmental-Protection-Agency (USA Government Work) / DP Photographer name: USEPA Environmental-Protection-Agency (USA Government Work)

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