Citi Bike NY
In our discussion groups, we found a preference for depicting everyday scenes, and nothing says 'mainstream' like commuters setting a positive social norm for low-carbon transport.
Creative Commons
WHAT IT SHOWS: Citibikes in New York City.
Photo by
New York City Department of Transportation (CC BY-NC-ND 2.0)
Principles:
Show 'real people', not staged photo-ops