
Sustainable Living
Our research found that images of people pro-actively working on climate solutions generate a sense of 'doing' and are likely to motivate viewers to consider changes in their own lives.
Creative Commons
WHAT IT SHOWS: People working on installing a living roof.
Photo by
Brian (Ziggy) Liloia (CC BY-NC 2.0)
Principles:
Show 'real people', not staged photo-ops