Electrical Vehicles Not many people identify with 'typical environmentalists', but an image of 'petrol-heads' admiring a recognised status symbol is likely to resonate more widely beyond the green ghetto. Creative Commons Obtain the image WHAT IT SHOWS: Tesla Roadster (an electric vehicle) at a street fair. Photo by Wendell (CC BY-NC-ND 2.0) Principles: Tell new stories Understand your audience
