
Insulation Installation
Our research found that a practical image showing someone 'getting on with' a low-carbon action is a good motivator for others to do the same. Images like these – which shows 'common sense' solutions – are likely to appeal across the political spectrum, and may even be more popular on the Right than the Left.
Creative Commons
WHAT IT SHOWS: A woman installs wall insulation.
Photo by
Nick Nguyen (CC BY-SA 2.0)
Principles:
Show 'real people', not staged photo-ops
Understand your audience