Landslide in Peru 2
The 'picture postcard' perspective of this image shows how devastating a flash flood can be for a hillside community. Our research confirmed that images like this - of ordinary people in the rubble of their homes - are likely to produce strong negative emotional reactions.
Creative Commons
WHAT IT SHOWS: Flash flood impacts in Peru.
Photo by
Alberto Orbegoso (CC BY 2.0)
Principles:
Climate change impacts are emotionally powerful
Show 'real people', not staged photo-ops
Show local (but serious) climate impacts