
Destruction from Typhoon Haiyan
The absolute destruction in the background sits uneasily against people walking down the street as if enjoying a walk. Our research found that connecting individual people to this level of destruction is likely to motivate viewers to want to do 'something' - coupling it with a solution-focused image can help guide this choice constructively.
Creative Commons
WHAT IT SHOWS: Houses destroyed by Typhoon Haiyan in Palo, Leyte.
Photo by
Asian Development Bank (CC BY-NC-ND 2.0)
Principles:
Tell new stories
Climate change impacts are emotionally powerful