Images of melting ice have become one of the 'classic' climate images, and are therefore recognised as such. Arctic sea ice is not a local or familiar terrain for most people, so it is unlikely to connect with their everyday lives. However, showing people authentically at work (collecting scientific data) is the most effective way to bridge the gap between a distant impact and the viewer.
WHAT IT SHOWS: On July 12, 2011, crew from the U.S. Coast Guard Cutter Healy retrieved a canister dropped by parachute from a C-130, which brought supplies for some mid-mission fixes. The ICESCAPE mission, or "Impacts of Climate on Ecosystems and Chemistry of the Arctic Pacific Environment," is NASA's two-year shipborne investigation to study how changing conditions in the Arctic affect the ocean's chemistry and ecosystems. The bulk of the research takes place in the Beaufort and Chukchi seas in summer 2010 and 2011.