Oil Spill Clean-up in Spain
This image of an oil-spill cleanup has a serious but other-worldy feel to it. It combines identifiable people with industrial-scale pollution, which our research found was an important factor in determining people's sense of the seriousness of the problem.
Creative Commons
WHAT IT SHOWS: Oil spill response volunteers clean a beach in Spain.
Photo by
Stephane M. Grueso (CC BY-SA 2.0)
Principles:
Climate change impacts are emotionally powerful
Show 'real people', not staged photo-ops