Turtle and Oil Spill
With an identifiable animal in distress, and a single person shown dealing with the aftermath of an oil spill, our research suggests that images like this are likely to connect with viewers.
Creative Commons
WHAT IT SHOWS: Turtle Rescue and Rehabilitation. Dr. Brian Stacy, NOAA veterinarian, prepares to clean an oiled Kemp's Ridley turtle after the BP Gulf of Mexico oil spill,
Photo by
NOAA (CC BY 2.0)
Principles:
Climate change impacts are emotionally powerful
Show 'real people', not staged photo-ops