After the Party
An aversion to waste and litter is something that most people have. But our research suggests that while showing one person dropping litter could backfire (why demonise an individual?), showing consumer waste at this scale is more likely to connect with people.
Creative Commons
WHAT IT SHOWS: This street is littered with waste after the parade and festivities.
Photo by
John Seb Barber (CC BY 2.0)
Principles:
Show climate causes at scale