
Scooter Pollution in Malaysia
Many people cannot avoid driving, and our research found that many people are resistant to images that highlight the role of individual behaviours in causing climate change. But congested, dirty highways are universally unpopular, and our research found that images of congested highways were particularly effective in engaging people who had lower levels of empathy for others - perhaps because they could easily picture themselves in this situation.
Creative Commons
WHAT IT SHOWS: Rising incomes double motor vehicle fleets every 5 - 7 years and leads to severe congestion and pollution in cities like Kuala Lumpur.
Photo by
Asian Development Bank / Roland Haas (CC BY-NC-ND 2.0)
Principles:
Show climate causes at scale