
Pollution from Airlines
Flying is a major contribution to climate change – but is also something many people hold dear or aspire to. Our research suggests that instead of showing (and potentially demonising) an individual family going on holiday, it is better to show an image that makes clear the environmental damage aviation causes, without stigmatising a particular individual.
Creative Commons
WHAT IT SHOWS: Airliner taking off, California.
Photo by
dsleeter_2000 (CC BY-NC 2.0)
Principles:
Show climate causes at scale