Deforestation in Oregon Our research found that damaging practices such as deforestation at this scale are likely to produce a negative emotional reaction - and the presence of a single onlooker is likely to amplify this further. Creative Commons Obtain the image WHAT IT SHOWS: Forest clearcut in Oregon, USA. Photo by Francis Eatherington (CC BY-NC 2.0) Principles: Show 'real people', not staged photo-ops Show climate causes at scale
