Deforestation in Oregon
Our research found that damaging practices such as deforestation at this scale are likely to produce a negative emotional reaction - and the presence of a single onlooker is likely to amplify this further.
Creative Commons
WHAT IT SHOWS: Forest clearcut in Oregon, USA.
Photo by
Francis Eatherington (CC BY-NC 2.0)
Principles:
Show 'real people', not staged photo-ops
Show climate causes at scale