A single person shown dealing with the aftermath of an oil spill, and not looking like a ‘typical environmentalist’. Our research suggests that images like this are likely to connect with viewers. Additionally, in our discussion groups, it was clear that whenever possible direct eye contact was an important component of an image like this.
WHAT IT SHOWS: Phil Simmons, cattle farmer, shrimper, oyster farmer, boat captain, holds his oil soaked hand up for display while exploring the Bay Batiste (Plaquemines Parish) in the Missippi delta near Empire, Louisiana, USA. This was taken after the BP Oil spill in the Gulf of Mexico.