Our research has shown that shocking images like these will get viewers' attention but may leave them feeling helpless. Couple emotionally powerful photos such as this with images or text that clearly point to a constructive action that people can take in response.
WHAT IT SHOWS: Joel is helping a friend make his cow stand up. The drought has made the animal so emaciated that it cannot do it by itself. The flies are already taking an interest in the soon to be dead cow.