
Solar Panel Aerial
Climate ‘solutions’ at scale when there is an identifiable individual within the frame will grab the viewer’s attention more than a people-free image, and reinforce the human element of even large-scale technologies. These types of images were positively received across the political spectrum.
Laif
Rights Managed
WHAT IT SHOWS: Working on the Solarpark Zeche Goettelborn, site of former Goettelborn coal mine near Saarbruecken, Germany. A photovoltaic facility with peak output 8.4 MW.
Photo by
Jan- Peter Boening/Zenit/laif
Principles:
Show 'real people', not staged photo-ops
Understand your audience