
Destroyed Cement Plant
A key principle derived from our research was to show causes of climate change ‘at scale’ rather than via individual behaviours. This concrete plant would certainly fit the bill of ‘large scale cause’, before it was destroyed by a tsunami. This second dimension adds an element of surprise and juxtaposition to the image, which in our discussion groups held our participants’ attention.
Laif
Rights Managed
WHAT IT SHOWS: A cement factory is in ruins after the tsunami in South East Asia, Only 20 of the 600 employees of the factory survived the devastation.
Photo by
Martin Sasse/laif
Principles:
Show climate causes at scale
Tell new stories