Impacts from extreme weather events were consistently found to be emotionally powerful in our survey research. Whenever possible, use images of ‘local’ impacts that resonate with your audience - and combine the emotionally powerful images with constructive, solutions-focused imagery that harnesses this emotion in a positive direction.
WHAT IT SHOWS: Justin Norton, a young volunteer belonging to the group led by Pastor Ren Bray of the Hands and Feet Ministries of the First Babtist Church from West Columbia, South Carolina, helps clean a house in the Lower 9th Ward from mud and debris. Almost one year after hurricane Katrina swept through New Orleans much of a poor neighborhood called the Lower 9th Ward is still not cleaned up and looks as if the water had left some days ago. Volunteer workers, mostly college students and church groups, from across the US are coming to New Orleans to help clean up people's houses and provide a variety of community services.