Connecting the lives and perspectives of identifiable individuals with climate impacts (such as this forest fire) are likely to provoke strong reactions. Whenever possible it is best to use a ‘local’ impact image that will resonate with the intended audience.
WHAT IT SHOWS: A volunteer fights the forest fire nearby the village Kryusha, some 200 km South of Moscow. More than 50 villages were burnt down during the summer fires in Russia in 2010. Kryusha was one of those villages.