LEED building construction
Showing regular people at work on new solutions, in this case better building standards, makes an image credible and will be received positively across the political spectrum.
Laif
Rights Managed
WHAT IT SHOWS: Builders work on the construction of the Kiowa County Commons. This community learning center includes a museum, library and media center. It is projected to be one of the many LEED Platinum buildings in Greensburg, Kansas, USA.
Photo by
Stefan Falke/laif
Principles:
Tell new stories
Understand your audience