Images like this of a clearly distressed person, in a scene of absolute destruction, are likely to provoke strong negative emotions and a feeling in the viewer that they should 'do something' in response. Coupling images like this with constructive solutions-focused imagery or messages is one way to ensure that viewers' attention is directed in a proactive direction. Just as for images of distressed individuals in images depicting poverty, it is important to be sensitive to the way in which images like this are used.
WHAT IT SHOWS: When typhoon Haiyan destroyed parts of the Philippines, one area affected was San Antonio village. Ronolfo P. Robin (45) and his partner Shara Jean B. Pedano (30), lost their three children Frenzy Jean P. Robin (6), Fritzy Jane P. Robin (3) and Fritz Joseph P. Robin.