Walking past the site
Our research found that connecting a personal story with large-scale climate causes is likely to resonate with viewers.
Laif
Rights Managed
WHAT IT SHOWS: An elderly woman walks past massive construction sites at Duyen Hai coal-fired power plants complex in Tra Vinh Province, Vietnam.
Photo by
Christian Berg/laif
Principles:
Show 'real people', not staged photo-ops
Show climate causes at scale