Smokestacks and Bike
Smoke stacks are a classic climate image – our research found they were easily recognised and associated with the causes of climate change. When coupled with a human figure, the story becomes that much more powerful.
Laif
Rights Managed
WHAT IT SHOWS: A figure looks on the Tagebau Garzweiler lignite mining facility in Germany.
Photo by
Martin Leissl/laif
Principles:
Show 'real people', not staged photo-ops
Show climate causes at scale