Water stress and drought is a major impact of climate change. This image ensures that the viewer connects that issue with a personal story. To avoid generating a sense of helplessness (because of the emotional reaction they produce), they are best coupled or combined with a constructive 'action' that the viewer can take in response to the threat being conveyed.
WHAT IT SHOWS: A woman transports water in a jerrycan by rolling it along the ground. Most of the wells in the region have dried up or the water has become too salty for human consumption. The severe drought has extended across East Africa after the rainy season expected in October 2005 failed to arrive, continuing a decade of low rainfall.