Flooding in Pakistan
Our research found that showing 'local' impacts can be powerful, so long as they are not trivial. In our survey, 'local' flood images (i.e. when they depicted the country where participants were from) tended to be powerful, and engaging across the political spectrum.
Panos Pictures
Rights Managed
WHAT IT SHOWS: A family move their possessions to higher ground as flood water inundates their village after Manchar Lake burst its banks. Severe flooding had left at least 1,600 people dead and affected up to 20 million.
Photo by
Andrew McConnell
Principles:
Climate change impacts are emotionally powerful