
Freezer Rescue
Our research found that showing 'local' impacts can be powerful, so long as they are not trivial. In our survey, 'local' flood images (i.e. when they depicted the country where participants were from) tended to be powerful, and engaging across the political spectrum.
Panos Pictures
Rights Managed
WHAT IT SHOWS: An Environment Agency worker drags a chest freezer through the flood waters in the Somerset village of Moorland.
Photo by
Tom Pilston
Principles:
Show 'real people', not staged photo-ops