Our research found that showing 'local' impacts can be powerful, so long as they are not trivial. In our survey, 'local' flood images (i.e. when they depicted the country where participants were from) tended to be powerful, and engaging across the political spectrum.
WHAT IT SHOWS: Joe Walker and Harry Whitehead arrive, on the first boat of the day, on the 'mainland' where they to go to school. The village of Muchelney, where they live, is cut-off by flood water. Unprecedented storms with torrential rain have struck Somerset during the winter of 2013/14. The Somerset Levels, a flood plain, have been particularly inundated with rain and Muchelney, a small village at the heart of the Levels, has been cut-off for the past four weeks and is effectively an island and will remain so until the weather abates.