
Mass Meat Production
Our research found that people don't easily make the link between eating meat and climate change. But it also suggested that showing this 'behaviour' at an industrial scale is a better way of making the link, than via an image of an individual.
Panos Pictures
Rights Managed
WHAT IT SHOWS: Meat being prepared for the production of McDonald's hamburgers at a food production facility.
Photo by
Alfredo Caliz
Principles:
Show climate causes at scale