Our research suggests that linking the life of an innocent child and the by-products of consumer electronics at this scale will provoke a powerful emotional reaction. Most people feel a strong dislike for waste - images which depict waste on a massive scale are therefore likely to be more effective than individualising wasteful behaviour.
WHAT IT SHOWS: A small Chinese child sitting among cables and e-waste, Guiyu, China. Much of modern electronic equipment contains toxic ingredients. Vast amounts are routinely and often illegally shipped as waste from Europe, USA and Japan to countries in Asia as it is easier and cheaper to dump the problem on poorer countries with lower environmental standards. This practice exposes the workers and communities involved in dismantling e-waste to serious, environmental problems, danger and health hazards.