
Tidal Power
Our research suggests that there is a balance to be struck between showing familiar imagery and 'telling a new story. This unusual wave-power technology may not be immediately identified by viewers, but the presence of an 'expert' interacting with the equipment is likely to keep viewers' attention more easily than just the technology on its own.
Greenpeace
Rights Managed
WHAT IT SHOWS: Operator at tidal power turbine test off Kirwall, Orkney Islands, Scotland.
Photo by
© Steve Morgan / Greenpeace
Principles:
Tell new stories