
Typhoon Hagupit
Images like this of a clearly distressed person, in a scene of absolute destruction, are likely to provoke strong negative emotions and a feeling in the viewer that they should 'do something' in response. Coupling images like this with constructive solutions-focused imagery or messages is one way to ensure that viewers' attention is directed in a pro-active direction.
Greenpeace
Rights Managed
WHAT IT SHOWS: An elderly woman holds on to her house, which was swept by strong winds during Typhoon Hagupit in Can-Avid, Eastern Samar, the Philippines.
Photo by
© Alanah Torralba / Greenpeace
Principles:
Climate change impacts are emotionally powerful