Protest is a important part of how climate change has developed in the public mind. But when showing images of protest, ensure that the viewer can easily identify the protesters as 'authentic' and genuinely pressing for change, rather than potentially having a fun day out. Our research pointed strongly to images of 'typical' environmentalists (from white. western backgrounds) with face paint and banners as a 'turn-off' for people who are not already actively interested in the climate issue.
WHAT IT SHOWS: Environmental and human rights groups organize a mass demonstration with thousands of participants on the streets of Lima, Peru, to demand urgent action on climate change and appeal to the world´s political leaders attending the United Nation COP20 summit currently taking place in Lima.