Our research found that showing people pro-actively engaging with ways of building resilience to climate change, is likely to produce a positive emotional reaction among viewers, and is preferable to showing obviously staged photo opportunities that people may dismiss as inauthentic.
WHAT IT SHOWS: In the Katfoura village on the Tristao Islands in Guinea, the civil society organization Partenariat Recherches Environnement Medias (PREM) is providing rural women with new opportunities to generate income and improve community life. Through a grant from UN Women’s Fund for Gender Equality, PREM has helped rural women form several cooperatives and taught its members how to plant a vitamin-rich tree called Moringa and how to clean, dry and sell its leaves. Used as medicine or a dietary supplement by societies around the world, Moringa also supports biodiversity and prevents soil erosion. The cooperatives are made up of local women who come together to share ideas, and they give women an opportunity to build leadership skills, strengthen community bonds, and participate in economic decisions that affect the community.