Irrigation Project
Our research found that showing people pro-actively engaging with ways of building resilience to climate change, is likely to produce a positive emotional reaction among viewers: showing by doing.
Save the Children
Creative Commons
WHAT IT SHOWS: An irrigation project in Mozambique, run by Save the Children with UKaid support from the British government, has enabled women like Falesse to grow onions and tomatoes, which they can now sell in large quantities at the market. The income helps them to provide for their children and improve their living conditions. In the Zambezi valley of Mozambique, climate change has affected hundreds of thousands people, who largely depend on rain-fed subsistence agriculture to make a living.
Photo by
Marcos Villalta / Save the Children (CC BY-NC-ND 2.0)
Principles:
Show 'real people', not staged photo-ops