
Air Quality Monitoring
Our research suggests that there is a balance to be struck between showing familiar imagery and 'telling a new story;'. This unusual technology may not be immediately identified by viewers, but the presence of an 'expert' interacting with the equipment is likely to keep viewers' attention more easily than just the technology on its own.
Creative Commons
WHAT IT SHOWS: Martin Wooster, Professor of Earth Observation Science at King’s College London and National Centre for Earth Observation (NCEO), measures air quality in an area of burned land in Palangka Raya, Central Kalimantan.
Photo by
Aulia Erlangga/ CIFOR (CC BY-NC-ND 2.0)
Principles:
Show 'real people', not staged photo-ops
Tell new stories