Urban Beekeeping
Bees are important for our food systems. This photo shows an identifiable person (beekeeper) interacting with a positive climate solution. Our research found that showing people interacting with climate solutions is better than simply showing new technologies on their own.
Public Domain
WHAT IT SHOWS: U.S. Department of Agriculture (USDA) Agricultural Research Service (ARS) Biological Science Technician Nathan Rice harvesting honey from the two colonies at the People's Garden Apiary on the USDA Headquarters Whitten Building roof, in Washington, D.C on Friday, Sept. 5, 2014.
Photo by
USDA
Principles:
Show 'real people', not staged photo-ops
Tell new stories