Underground Irrigation
Our research found a preference for showing 'ordinary people'. This farmer is an identifiable subject engaging with a climate solution.
Public Domain
WHAT IT SHOWS: Joe Muller and Sons, Co-Owner Tom Muller digs down to check the soil condition of his crop of tomatoes, that receive underground micro irrigation, in Woodland, CA on Wednesday, Apr. 15, 2015.
Photo by
USDA
Principles:
Show 'real people', not staged photo-ops
Tell new stories