Our research found that showing people interacting with climate solutions - telling a human story - is better than simply showing new technologies on their own.
WHAT IT SHOWS: California rancher Ned Wood unlocks the controls for the photovoltaic solar cells and well pump on Friday, Jul. 24, 2015 in Contra Costa County, CA. USDA photo by Lance Cheung. The system is made possible with the assistance of the U.S. Department of Agriculture (USDA), Natural Resources and Conservation Service (NRCS) Service Center in Concord, CA.