Our research showed the risks of using overly 'staged' imagery in climate campaigning. However, it also pointed to the power of identifiable individuals in imagery and of juxtaposition. This woman's glowing mask is framed by the blurred lights of the traffic, showing the clear link between the emissions from the traffic and her lungs and health.
WHAT IT SHOWS: Glaucia Miranda wears a face mask lit up with current air quality readings. Part of the Unmask My City air pollution campaign, the mask changes colour dynamically according to local air pollution levels, with the colours matching Air Quality Index standards for PM2.5 particulates.