Our research showed that personalizing the health impacts of climate change is more likely to resonate with viewers more than large scale impacts without identifiable individuals. The mask makes the image and message easier to understand.
WHAT IT SHOWS: Mrs. Hansaben Raskibhai Dantali working with SEWA group wears an LED face mask lit up with current air quality readings at the Vasna vegetable market in the old part of Ahmedabad city, India, where she has a stall selling jewelery. Part of the Unmask My City air pollution campaign, the mask changes colour dynamically according to local air pollution levels, with the colours matching Air Quality Index standards for PM2.5 particulates. Here it glows red, showing air pollution more than ten-times World Health Organization standards for healthy air, making it unhealthy for everyone and potentially serious health risk for sensitive groups.