Our research found that images that appear to be 'staged' are not as engaging as 'authentic' images. In this situation, although the photograph was clearly 'arranged', the unusual visual story is compelling and the dramatic motion of the net contrasts with the smokestacks in the background, so the image does not feel inauthentic.
WHAT IT SHOWS: Dilli Babu, a fisherman from Ennore, Chennai, wears an LED face mask lit up with current air quality readings near the NTECL Vallur Thermal power plant. Part of the Unmask My City air pollution campaign, the mask changes colour dynamically according to local air pollution levels, with the colours matching Air Quality Index standards for PM2.5 particulates. Here it glows yellow and orange, showing pollution levels are roughly double to four-times World Health Organization standards for healthy air.