Showing regular people "at work" and interacting with renewable technologies is more effective than showing those technologies without people. Showing those people on a personal scale also makes it easier for the audience to understand the image.
WHAT IT SHOWS: Three wind turbines being constructed behind the Kirkstone Pass Inn in the Lake District, UK. Because of its remote location, the pub is not connected to the grid and currently spends £25,000 a year on a diesel generator. The wind turbines will vastly reduce the need for the generator and are the first wind turbines to get planning permission in the National Park.