Incentivising local green businesses in Devon.

Images showing ‘real people’ doing ‘real work’ help to generate a sense of climate solutions being integrated into daily life.

The county of Devon has significant renewable energy potential, including suitable sites for micro hydro and wind turbines, ample solar radiation, and plenty of woodland to supply biomass fuel. The county also has many deprived rural areas, where most of the employment is provided by small businesses. Devon County Council launched Renewable Energy for Devon (RE4D) in 2006, in order to create and safeguard jobs and at the same time cut CO2 emissions. The project simultaneously stimulates demand for renewable energy and builds up installer capacity.