Understand your audience. Images depicting solutions to climate change generated mostly positive emotions.
The first public-private partnership in Tajikistan, Pamir Energy has so far restored 11 small hydro power plants and upgraded 4300km of old transmission and distribution facilities in East Tajikistan. As a result, 96% of households there, some 200,000 people, now have access to clean, reliable and affordable electricity. More recently, communities across the border in northern Afghanistan have been connected and are able to access electricity too, some for the very first time.
WHAT IT SHOWS: pylon cutting across rural Tajikstan in order to deliver clean energy to isolated communities. Pamir Energy - 2017 Ashden Award winners.